Industry News, Opinion & Insight

The Ethics of Terminology
By Border&Fall
We seem to read, use and speak these terms all the time, as both makers and consumers. However most are self-defined … ambiguous, self-regulated and therefore open to interpretation.
Late last year there were murmurs of a secret new brand: an offering for young India backed by Good Earth. Closer to its launch in March, Nicobar began announcing its arrival as that of ‘Modern India’.
Can The Blouse Save The Sari?
By Aarti Betigeri
Perhaps the most versatile garment of any in the world, the sari has, over decades, become prosaic. Despite dozens of possible drapes, most wearers adopt the Nivi drape: over the left shoulder and pleated in front. However, one element of the sari appears to be changing enough to merit attention: the humble blouse. Spanning a few short years, we are witnessing its change into something more comfortable, wearable and representative of the newer generations. “There’s an evolution towards experimentation” says Himanshu Verma, curator of The Saree Festival, Delhi, 2016 and also an ardent wearer of the sari. “Women are now willing to let go of any preconceived notion when thinking of a blouse.” Over the last few seasons, fashion editorials have been featuring all manner of garments as sari blouses: t-shirts, white collared shirts, off-the-rack crop tops, even jackets, and sari wear…

What India is Wearing

Geeta Behn
Craftswoman - Ahir Village, Dhaneti, Bhuj - Gujarat

Craft Today: The Artisan & Innovation
The archive

I am uneasy with perceived dichotomies of traditional/modern, ethnic/contemporary, because they imply some judgment - traditional and ethnic is considered old or bad while modern and contemporary is believed to be good.
Over the last few seasons, kala cotton - a strain indigenous to India - has made an appearance across a few designers collections, enough to provoke curiosity in its re-emergence.
The Beginning I was born in Hyderabad but was schooled in Thane. Then as the Gulf War gained momentum, my dad left the Middle East and the family relocated to Hyderabad. I completed my B.A. in English Literature, Political Science and World History and immediately took…

Community Portraits, Creative Process & Studio Spaces

The Agency

The Agency
Founded in 2013, the Border&Fall Agency is a multi-disciplinary agency specializing in business development across branding, digital, retail and creative direction. Clients include en Inde, Le Mill, Rashmi Varma & Raw Mango.

Learn more

subscribe to events & updates