Industry News, Opinion & Insight

Obscured by distance and fed largely by what filters through Bollywood, it appears the more recent wave of design thinking emerging from India is likely going unnoticed by its own who live on foreign shores.
As The Sartorialist, Scott Schuman has captured street style for over a decade, first beginning in New York and since then traveling the globe to document his vision of the world. 

Season after season, the front row at Lakme and Amazon India Fashion Week (AIFW) is dotted with buyers from the Middle East.  Little is actually known about what they are buying, or who they are buying for; they come and go quietly, are not covered by the fashion media nor socially active among our community. But it’s this expansive region—from Oman and the UAE to Saudi Arabia and Kuwait—that is Indian fashion’s biggest international market.

According to a report by Thomson Reuters, Muslim shoppers spent USD 266 billion on clothing and footwear in 2013 (more than Japan and Italy combined). That figure is expected to reach USD 488 billion by 2019. It is a staggering statistic that helps to understand why some of the biggest players on the international fashion scene have designed collections aimed at a Middle Eas…

What India is Wearing

Geeta Behn
Craftswoman - Ahir Village, Dhaneti, Bhuj - Gujarat

Craft Today: The Artisan & Innovation
The archive

As steady and robust centres for the sale of Indian artisanal crafts, melas (market fairs) have been held across India for over 1300 years. They are a part of many consumers’ landscape of nostalgia, almost everyone brought up in India can attest to attending at least one.
I am uneasy with perceived dichotomies of traditional/modern, ethnic/contemporary, because they imply some judgment - traditional and ethnic is considered old or bad while modern and contemporary is believed to be good.
Perhaps the most versatile garment of any in the world, the sari has, over decades, become prosaic. Despite dozens of possible drapes, most wearers adopt the Nivi drape: over the left shoulder and pleated in front. However, one element of the sari appears to be changing…

Community Portraits, Creative Process & Studio Spaces

Pooja Mor
Model, Elite & Anima Creative Management

The Agency

The Agency
Founded in 2013, the Border&Fall Agency is a multi-disciplinary agency specializing in business development across branding, digital, retail and creative direction. Clients include en Inde, Le Mill, Rashmi Varma & Raw Mango.

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